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Marketing

It's your story. own it

The Department of Marketing focuses on knowledge creation, knowledge dissemination, and faculty / student-led projects beyond the boundaries of the university to enhance marketing theory and practice. Our efforts in research, teaching, and outreach integrate conceptual and analytic tools that contribute to solving complex social and economic problems that enhance the consumer’s quality of life, health, and welfare.

Winter 2024 Course Offerings
For students who are looking to catch up, or simply want to get ahead, Winter session is for you! Take a look at the MKTG course offerings over a three-week period. If you have questions about enrolling, contact the Marketing Department at (540) 231-6949.
Learn more
Introduction to AI in Marketing
Interested in learning how AI impacts the marketplace?

SPOTLIGHTS

NEWS

  • Article Item
    51¹ÙÍø Tech Sales Club
    Date: Apr 09, 2024
  • Redirect Item
    Voices of Privacy: Voice Activated Devices
    Date: Mar 14, 2024
  • Redirect Item
    Voices of Privacy: How to keep your biometric data to yourself
    Date: Feb 15, 2024
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    Super Bowl experts: The big game, Taylor Swift's impact, a new era of ads, healthy eats, and more
    Date: Feb 05, 2024
  • Article Item
    Dr. Bagchi Appointed Co-Editor of JCP!
    Date: Feb 01, 2024
  • Article Item
    Pamplin capstone course provides management consulting for nascent DEIB firm
    Date: Dec 13, 2023

Our Vision

Charles Schwab Financial Planning Suite, Classroom, Class, Learning, Lecture, Listening, Teaching, Derek Klock, Associate Professor, Pamplin College of Business

Teaching in the Finance

Learning

Student Learning

We continue to consistently conduct and release new research built out by our faculty and students, in a widely diverse set of learning objectives and exploration areas.

Chris Zobel, Professor, Pamplin College of Business, Business Information Technology

MGT students

Research

Innovative Faculty

Our innovative faculty actively invites students at all levels - graduate and undergraduate included - to participate in, lead, study, and observe research throughout their careers as students.

MGT students

Involvement

Marketing Student Organizations